We have the
most brutal Winners

The most brutal international advertisement: Loterías y Apuestas del Estado


Company: Loterías y Apuestas del Estado
Brand: Loterías y Apuestas del Estado
Year: 2013
Animal: Crocodile, tiger, zebra, raccoon, dromedary, kinkajou and bird of prey
Agency: McCann Erickson

The advertisement featuring the largest number of wild animals: Decathlon


Company: Decathlon
Brand: Quechua
Year: 2013
Animal: Owl and bear
Agency: Fred & Farid

The most brutal brand: Generali Seguros


Company: Generali Seguros
Brand: Generali Seguros
Year: 2012
Animal: Lion
Agency: Bassat Ogilvy

The most brutal agency: Mcgarry Bowen


Company: Sears
Brand: Sears
Year: 2013
Animal: Capuchin monkey
Agency: Mcgarry Bowen

Prize Awards


Winning agencies will receive the Wild Advertising Advertising Diploma.